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Leading French online publication Le Journal des Femmes, a flagship product by CCM Benchmark Group, has recently launched its Arabic edition, Hayatouki.com. The new publication will act as an open platform for Arab women to discover, debate, and share knowledge across the globe, mixing both user generated and editorial content.

Recently, women focused online portals and services have been growing in number in the Middle East with site like SuperMAMA and Promomz to name a few, but that does not worry the Hayatouki team who regard this as an indicator of the growing appetite for such content. “We viewed this as a very promising sign that such content is wanted in the region. The success of these websites really encouraged us to undertake this initiative.” explains Ghada Assaf, General Manager at Hayatouki, and the person leading the initiative.

Critical to the success of the magazine will be the collaborative nature of the site. Anyone will be able to contribute, and the editorial teams will complement the content with expert articles.  “We are as much as social network as we are a magazine,” she continued, “Our readers are our writers. We want Hayatouki to be a space where the wit and wisdom of every women and the knowledge of experts come together.”

Hayatouki will be edited by the Beirut based team, but will rely on CCM Benchmark’s expertise in building qualified audiences for advertisers through their social knowledge.

"You need to show the soul of the site," explained Benoit Sillard, CEO of CCM Benchmark Group. “Beyond competitions and content, you need to make people feel that they are part of a club.” In the case of Hayatouki, “Some of the things that will make it unique are the sections of women's rights and women's achievements,” he concluded.