Algebra Ventures, Egypt’s venture capital fund, has partnered with Ezdehar Management, an investment management firm focused on high-growth Egyptian corporates, in its investment in Dsquares, the region’s loyalty solutions provider. Algebra’s strategic investment comes ahead of Dsquares’ launch of its B2C consumer-tech product, the Lucky Discounts App.
Founded in 2012 by Marwan Kenawy, Ayman Essawy, and Momtaz Moussa, Dsquares is the region's fastest-growing loyalty solutions provider. With significant telecoms and technology experience, the founders saw an untapped opportunity in the loyalty business in emerging markets.
Dsquares quickly dominated the B2B loyalty solutions market in MENA, supporting large corporate clients - including banks, FMCGs, and telecom operators - to retain customers and develop their spend patterns. In 2018, Dsquares secured funding from Ezdehar Management to support its B2B and B2C growth plans.
A Dsquares spokesperson said, “We’re pleased to partner with Algebra Ventures, a VC that we think is of great value to its portfolio companies across different segments. We believe that being backed by Algebra’s consumer-tech experience will significantly enhance Dsquares’ development and future expansion strategy in the consumer apps business.”
Algebra’s investment in Dsquares follows a number of consumer-tech investments they’ve made over the last 2 years, including investments in Elmenus, GoodsMart, and La Reina. Algebra has been following Dsquares’ performance closely, and was very impressed with how much they’ve grown.
The VC firm believes that the combination of Dsquares’ impressive track record in the B2B loyalty business, coupled with the strength of the team, has uniquely positioned Dsquares to bring loyalty services into the hands of consumers all over MENA.
Speaking about plans for the future, Dsquares’ spokesperson continued, “With the big launch of Lucky Discounts App and a strategic partnership with Algebra Ventures, we are very optimistic about the future of Dsquares. Such a tactical investment will pave the way for Dsquares to maximize exposure and leverage innovation and technology to continue serving brands and consumers all over MENA.”