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At ArabNet Beirut, we sat with Tigerlily Founder and CEO Matthieu Chéreau and talked about the importance of community management and social media in both B2B and B2c.

TigerLily is a social marketing platform that manages and optimizes the marketing of Fortune 1000 companies across the social web.

During the first part of the interview, Matthieu highlights some of the key attributes of successful community managers and the core ingredients to successfully managing communities online, namely through establishing trust, being transparent, and maintaining consistency using Yelp's success as an example in maintaining a loyal and engaged audience.

In the interview, Matthieu also talks about leveraging your social presence in both B2B and B2C companies, reveals some of the latest trends in the field, and explains his particular interest in Google+.