OpenSooq Leads the Mobile Classifieds Business
Back
OpenSooq is extremely popular in Libya and Jordan, and Saudi Arabia, they even surpass Dubizzle’s amount of traffic in these countries, but not in the UAE and in the rest of the region. According to Alexa. They also have a good foundation in Kuwait.
OpenSooq announced that their mobile app is now the largest mobile classifieds app in the MENA, surpassing 2 million downloads within the first year of its launch — the number of downloads on Google Play alone is 1m to 5m, so they’re definitely ahead of Dubizzle on Android; who show to have 100k to 500k downloads. If the future is in mobile, then OpenSooq is winning this competitive classifieds race. iTunes unfortunately doesn’t show numbers so we can’t be completely sure about the iOS situation.
So far their platform receives more than 250 million page views per month, and their growth over the year should keep the Dubizzle team on their toes.
The classifieds company was founded in 2008 by Salah Sharef, and became part of iMENA Group in 2012. Their platform allows businesses to sell their products and services online with no intermediaries to millions of users who can easily browse through thousands of goods, products, and services. They cover various categories that include real estate, automotive, electronics, furniture, jobs, and more.
Given the Middle East's healthy smartphone penetration rates relative to developed countries, reaching as high as 73% in KSA compared to 62% in the United Kingdom, the achievement is sure to bolster the company's future growth, especially considering their recent investment from iMENA.
According to Salah, “People in the region need an easy way to buy and sell from each other online, and OpenSooq has been at the forefront of this demand – connecting millions of users directly with each other and allowing them to transact a wide range of products and services online for free.”
iMENA’s Founder & CEO Adey Salamin, added “The explosive growth in mobile Internet within the region will reshape the Arabic classifieds market. It is exciting to help drive OpenSooq to scale to new heights while leveraging our understanding of the local and regional markets. Surpassing 2 million mobile application downloads plus achieving a growth of over 20 times in our mobile site traffic this year is only the beginning while we continue to innovate our product offerings to enable users to sell and buy for free.”
Latest Business
Intelligence Report
