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Istikana.com just released support for Chromecast so that their customers can watch their favorite shows on any TV with a USB drive. If you haven’t yet heard of Istikana, it is an online video service that is mostly popular with drama shows, as well as religious and cooking shows with thousands of hours of premium Arabic programming, ever since they launched in 2011. The service allows customers to watch their favorite shows, anytime and anywhere on their mobile, tablet, computer, and now on TV with Chromecast.
Istikana is actually the first premium Arabic service to launch the Chromecast feature. It aims to change video viewing in MENA. They believe premium video viewing belongs in the hands of its users. The feature is now live on the Google Play Store. “We plan to have Istikana streamable on all devices and an implementation that will allow Apple TV streaming is in the works," said Samer Abdin, CEO and cofounder of Istikana.
He also explained why it’s essential to integrate with Chromecast saying: “It’s not just an ordinary feature release. This really represents the first time users in MENA can watch a premium online service on any TV, with the press of a button. This is real game changer for the region.”
Tareq Abu-Lughod, COO and co-founder added: “This is a perfect storm for the region: high smartphone and tablet usage, with globally leading video consumption, integrating the Chromecast feature was a no-brainer.”
How does it work?
The Chromecast feature allows any person with an Android smartphone and a Chromecast device to easily cast Istikana videos directly from their mobile device to their TV. The user then gets to control the experience from their smartphone while viewing it on the TV.
Istikana uses a freemium model, by allowing free users to stream some of the content fully and ad-free, this gives customers a taste of what they are to expect when they subscribe and get access to all content both online and even offline if they download it.
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