Seamless Middle East 2024 to open its doors on 14-16 May for its 24th edition and is set to welcoming 25,000 attendees, 750 exhibitors and 500 speakers for a record-breaking year.

May 08 2024
Seamless Middle East 2024 to open its doors on 14-16 May for its 24th edition and is set to welcoming 25,000 attendees, 750 exhibitors and 500 speakers for a record-breaking year.
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Under the patronage of His Highness Lieutenant-General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, Seamless Middle East 2024 is gearing up to open its doors from 14-16 May at the Dubai World Trade Centre for its 24th edition, anticipating a remarkable turnout with an expected 25,000 attendees, 750 exhibitors, and 500 speakers. As the region’s premier event, Seamless Middle East serves as the convergence point for the payments, fintech, banking, cards, identity, retail, e-commerce, home delivery, and digital marketing sectors, uniting decision-makers from various sectors to shape the future of digital commerce.

Showcasing Innovations: Sponsors, Exhibitors and Speakers

Seamless Middle East 2024 extends gratitude to its industry-leading sponsors, including Geidea, Visa, HPS, Mastercard, noqodi, Unifonic, Worldpay, Yango Technology, Zajeel, Adyen, Aramex, Arculus, BPC, Cequens,, Eco Freight, EZDubai, Facephi, Hamriyah Free Zone Authority, Huawei, Mappable, My Fatoorah, Mozn, NCR Atleos, Nuvei, Payermax, Paymentology, Pine Labs, S2M, Terrapay, Toppan Gravity, Tuum, TSYS, Verifone, and hundreds more.

Attendees can explore an array of innovative solutions from over 750 exhibitors on the exhibition floor and immerse themselves in transformative technologies and groundbreaking services aimed at elevating business operations.

Seamless Middle East presents a distinguished lineup of over 500 speakers, including industry luminaries such as Calum Chace, known as “The AI guy,” sharing insights into AI’s transformative potential in finance. Cybersecurity expert Yahya Alazri and Matthieu Houle, Group CIO of Aldo Group, offer expertise on digital KYC and leveraging data and AI for smart order fulfillment. International perspectives are enriched by speakers like Rhiannon Scarlett, CMO of TGI Fridays, UK, and Moadh Bukhash, CMO of Emirates NBD, UAE.

In addition, industry leaders will delve into key domains, offering invaluable insights and strategies. Abdelrahman Ahmed, Chief Strategy Transformation Officer of Arab National Bank, will discuss shaping the banking industry with generative AI. The Managing Director and Head of Channels & Innovation at FAB will explore the new phase of growth for real-time transactions. Joaquin Mencia, Chief Innovation Officer of Chalhoub Group, will share strategies to pioneer in the evolving commerce landscape. Haroon Durrani, Head of Cards and Payments from Commercial Bank of Dubai, will address the race for identity verification, while Manan Gupta, VP of Unilever, will provide insights on retail strategies. Faisal Abdallah, Group Director at Fairmont Raffles Hotels, will examine e-commerce in the hospitality sector. Essam ElOkda, Arabia Logistics Director of Unilever, will discuss the next frontier for logistics evolution. Thomas Evald, Chief Commercial Officer of Joe & the Juice, will share a competition-beating omnichannel strategy. Finally, Ricardo Amaral, the Head of Marketing at PUMA Group, will reveal the secrets to SEO success, alongside hundreds more sessions spanning across three action-packed days.

Elevating Networking Experiences: Unveils Innovative Opportunities for Connection

Besides the complimentary conference sessions, Seamless Middle East will feature dynamic seminar theatres, including the ever-popular ‘E-Commerce University powered by FedEx,’ ‘Launch Pad,’ and ‘Start-up Stories Stage,’ alongside a vibrant Start-up Village showcasing over 300 of the region’s most innovative start-ups.

This year, we proudly introduce our Turkish Pavilion in collaboration with TODEB (The Association of Payment and Electronic Money Institutions of Turkey). Nine leading companies will debut their groundbreaking solutions live from the expo floor, marking an exciting milestone for Seamless Middle East.

Furthermore, debuting for the first time at Seamless Middle East is our POP and Shop Fit Out Pavilion. Explore cutting-edge solutions encompassing artificial intelligence, hyper-personalization, self-checkouts, shop fit-out design, POP, visual merchandising, and more, designed to elevate the omnichannel shopping experience to new heights.

For more information about Seamless Middle East 2024, please visit:

Event Details:

  • What: Seamless Middle East 2024
  • Where: Dubai World Trade Center
  • When: Tuesday 14 May – Thursday 16 May 2024

Register for free here: