AdEdge
Back-
Technology in marketing has become critical in targeting, reaching and engaging consumers – and driving sales. Advertising campaigns are increasingly powered by data: brand-collected, agency and third-party. This is not limited to brands only, but streaming platforms are facing the real challenge in keeping the crown above their heads. Voice technology, on the other hand, is on the rise and has been for a while. Machine learning has come hand in hand with voice recognition and AI, to create the ultimate robot friend. Current predictions indicate that by 2020, 50% of all searches will be carried out via voice, forming an opportunity for brands to become part of the conversation in the new “voice-search-to-purchase” consumer journey. The Ad/Edge tackles how brands, agencies, and publishers are adapting their strategies to keep up with cutting-edge technologies,consumer behaviors, and the structural changes that are reshaping the industry as a result.
Topics
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The Future Model of Agencies
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Establishing a Successful Customer Engagement
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Brand-Building through Ecommerce
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Content in Streaming Platforms: The Rise of the Rivals
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The Rise Of Voice Tech: Your AI-controlled Digital Assistant (Disruption of Marketing)
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Debate: Advertising for Brands; In-house VS Agencies
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Digital Marketing for B2B: Leveraging Thought-Leadership through Technology
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New Monetization Strategies for Publishers
Speakers
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Amin El-HusseiniHead of Mobile Products, MBC Group
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Amy JohnsonClient Partner - MEA, Criteo
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Artem RudyukHead of MENA Operations, Admitad
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Asma ShababDigital Business Strategy and Experience Consultant, IBM iX
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Boye BalogunManaging Director - Future Tech Media
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Carol MattaNative Advertising, Product Director, DMS
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Elie Abou SalehVice President - GCC, Anghami
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Elie ChammasSales Director and Team Lead - GCC, TikTok
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Eli ChedidHead of MENA and Turkey Emerging Businesses, Snap Inc.
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Faheem SaiyadBusiness Development Manager - MENA & APAC Regions, Interceptd
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Federico DedeuVice President - Middle East and Africa, IndaHash
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George SkaffRegional Sales Director, ConnectAds
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Hady HajjarManaging Director, HuManagement
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Hamad El OniziChief Executive Officer, Faden Media
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Juha KoskiCo-Founder, itcher
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Kaswara Al-KhatibChairman, Webedia Arabia
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Khaled AdawiVice President, Elite Brands International Trading
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Lars SilberbauerLars Silberbauer Head of MTV Digital Studios, Senior Vice President at Viacom
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Nitasha WaliaAssociate Partner, McKinsey & Company
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Oliver WoodleySVP and Commercial Director - Middle East and Africa, Vice
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Raghida Abou-FadelVP Sales & Business Development, STARZPLAY
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Rani NasrHead of Ecommerce, Chalhoub Group
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Richard FitzGeraldFounder and Managing Director, Augustus - Publishers of Lovin Dubai & Lovin Saudi
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Rita MakhoulDirector of Insights, ArabNet
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Ryan DenRooijenGroup Head of Data and Analytics, Chalhoub Group
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Sam McBrideIndustry Director - Tech & Telco, Teads