Elie Chammas is a digital media strategist with over 10 years of experience. He has worked with multimillion-dollar international and local brands across the region giving him an unrivalled perspective of the industry. Chammas currently leads the Sales strategy and Sales team for TikTok across the GCC markets. Before joining TikTok, he was the Sales Director at DMS, Choueiri Group, where his industry experience played a fundamental role in the growth of the company since he joined the company in 2010.