The Kuwaiti eCommerce market was estimated at $1.26B in 2015 according to Payfort. Coupled with high GDP & a 91% Internet Penetration Rate, the opportunity for growth of online goods and service providers, as well as mobile transactions, is very high. ArabNet Kuwait will focus on trends and opportunities in eCommerce, Omnichannel Retail, Online Payments, Digital Banking and Business Transformation.
Social Media penetration in Kuwait is at 96% (one of the highest globally), while Kuwait leads in MENA, on platforms such as Snapchat and Instagram. Kuwait is also home to GCC’s most affluent online influencers. ArabNet Kuwait looks to highlight Social Media platforms and trends, Native and Programmatic Advertising and Video Content, through panel discussions, workshops and the OMD academy.
After the announcement of the $7B Kuwait National Fund for SMEs in 2013, the market has witnessed a surge in entrepreneurship support and institutions: funds, co-working spaces, angels and investors. This was further inspired by the acquisition of Kuwait's Talabat.com, which marks the largest regional exit since Yahoo! Maktoob in 2009. ArabNet Kuwait will host the leading investors and stakeholders driving digital entrepreneurship in Kuwait and MENA; the Startup Demo and Ideathon competitions; as well as workshops targeted towards startup founders to boost their business.