Social Media penetration in Kuwait is at 96% (one of the highest globally), and leading the MENA region on platforms such as Snapchat and Instagram. Kuwaiti publishers, agencies and brands are transforming their activities to keep up with online consumption habits, leveraging branded content and storytelling, as well as new technologies like native and programmatic. ArabNet Kuwait will shed light on best practices for content creation and distribution, as well as technologies that are reshaping marketing and the consumer journey.
The Kuwait entrepreneurship scene has had a great year, with the acquisitions of Carriage and Masbagti making headlines and inspiring new startups. A number of new funds, accelerators and support institutions have launched, and Kuwait is increasingly attracting the interest of regional and global investors. ArabNet Kuwait will feature top investors highlighting their investment strategies and the market trends, and successful entrepreneurs sharing best practices for fundraising, team-building and scaling.
Digital commerce is flourishing in Kuwait, with KNET processing over $1.6B in online transactions in Kuwait in 2016. Banks, retailers, and services businesses are increasingly investing in digital innovation to meet consumer demands: 24/7, convenient, and seamless across touch points. ArabNet Kuwait will highlight the latest trends in e-retail and e-commerce - including omnichannel and on-demand strategies - as well as fintech and banking innovation - including mobile banking / payments and the future of the branch.