Media and AdTech
Back-
Brands and businesses are experimenting with new technologies such as artificial intelligence, data / analytics and Internet of Things to enhance customer experience, improve efficiency and drive sales. Influencers continue to play a key role in the marketing value chain, with 94% of the brands, agencies and retailers finding influencer marketing beneficial, according to Liniqia. Meanwhile, data driven marketing is growing rapidly, with new GDPR regulations and customer backlash making this more complex and sensitive for advertisers to navigate.
Topics
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Influencer Marketing: Understanding The Difference Between Micro-Influencers and Mega-Influencers
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From Chatbots to Automation, AI Enhancing Customer Experience
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GDPR Compliance in the Middle East
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Advertising Content: The Powerful Combination of Data and Creativity
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Online Video: What's next?
Our Speakers
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Hady HajjarManaging Director, HuManagement -
Nader BitarDeputy General Manager, MMPWW -
Dr. Samar M. BaqerAssistant professor of Marketing, Kuwait Unviersity -
Carlos TibiFounder and CEO, icflix -
Omar AlOthmanManaging Partner, Prismic Media Agency -
Wael AttiliCreative Founder and VP of Content, Kharabeesh -
Jake ThomasHead of Agency Development - MENA, Snap Inc. -
Mohammed SoueidanVice General Manager, Omedia -
Ibrahim KalashGeneral Manager - Kuwait, Zenith -
Leena KewlaniBranded Content Director, DMS -
Mohamed HassibRegional Marketing Manager - Hardee's, Kuwait Food Company (Americana) -
Mohammad KriediehMedia Director - Kuwait, Starcom -
Magda BasbousGroup Account Director, DotSpace Group -
Anes Al RayesExecutive Creative Director, Beattie + Dane -
Souheil ArabiManaging Director, BPG Kuwait -
Zeina MokaddamManagiing Director, PH7 Group -
Rita MakhoulDirector of Insights, ArabNet -
Wael FarhanDirector of Machine Learning, Mawdoo3.com -
Bilal MouradRegional Media Director – MENA, Ipsos -
Akshat JainHead of Publishers and Ad Ops, Buzzeff -
Duha ShubairManager ‑ Advanced Technology, Ali AbdulWahab Al‑Mutawa Commercial -
Layal JebranCo-Founder and CEO, Moubarmij Inc. -
Meshal AlKandariChief Commercial Officer, Zain Kuwait -
Tarek JammalPartner, BUSTOP -
Scott ThwaitesSenior Sales Partner Manager - MENA, Twitter -
Mohammad Al AwadhiMarketing Communications Manager, Kuwait International Bank (KIB)