The Advisory Company


The Advisory Company is a B2B White Label Roboadvisor Provider. A roboadvisor is online automated investment advice. The user, by answering 7 multiple choice questions, will get a recommended customized portfolio (15% in US Large Companies, 8.5% in Emerging Market Bonds etc...), and he will be able to invest on the spot. Roboadvisory is a highly growing market abroad, expected to take over 10-14% of Assets Under Management by 2025. However it is still exclusive with only 1 in the Middle East, 1 in Latin America, 1 in Australia, 1 in Africa and 8 in all of Asia. The Advisory Company is looking to commoditize Roboadvisory around the world. We will be selling our product through a perpetual license agreement along with a monthly update and maintenance fee.

We are currently in a transition phase as we are looking to start prospecting clients in February, with the network already established. We currently have a working Minimum Viable Product. Therefore we will be applying for both competitions (Startup Battle, and Ideathon), please advise which competition would be more suitable.


Startup Name
The Advisory Company
Number of Employees