GM - Transact - UAE, OMD
Waseem has driven OMD's digital agenda over the past decade, breaking down silos to demonstrate the importance of this medium early on. Thanks to his dedication, clients have been able to benefit from a strong early-mover advantage. Waseem has also been behind several industry-firsts, including the integration of digital within offline teams to create a new hybrid planning system well before anyone else in the region. Waseem has been recently promoted to GM-Transact, where he’s helping brands build their e-comms structure.