CEO - UAE, Smaat
Moustafa led some of the largest global digital accounts such as Samsung, GM, Emirates and Adidas. After shaping their digital presence in MENA, he moved to San Francisco to a technology company and helped it increase its adoption in Europe, Middle East and Africa. Moustafa joined DMS to head regional market growth and development, with a focus on digital strategy, product development, talent and solutions. Today he is the CEO of Smaat Co Dubai office, working with high level governmental and private sector clients across Riyadh, Dubai, Cairo and Casablanca.