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Ahmed Nureni is a digital content executive and currently Vice President, Business Development at Qanawat. He played a key role within 14 years in his career and helped artists, labels and content creators in MENA region to maximize digital monetization and extend their reach to global platforms and services. Nureni experienced at first hand the digital transformation of music and content-related services in the region as well create and implement new business models for artists to monetize their content 360.