Ad/Edge
Back-
Technology in Advertising and Marketing have become critical to the competitive reach and consumer engagement. Besides, the majority of marketing and advertising campaigns are now powered by data: brand-collected, agency and third-party. This track tackles how brands, agencies and publishers are adapting to the new platforms that are transforming consumer habits on mobile and web, and how distribution of media is changing and the data driving advertising technology.
Topics
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Real-Time Data
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Unlocking the Power of AI
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Effective Content Strategies for Changing Social Algorithms
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State of Play: Influencers Disrupting the Marketing Industry
Our Speakers
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Abdulrahman Badr AlbadrGeneral Manger, NUSS -
Abed AghaManaging Director, Vinelab -
Ahmed TeamaManaging Director, Creative Edge Entertainment -
Alaa Yousef FadanChairman and CEO, Telfaz11 -
Alexander GössweinRegional Managing Director - DACH, MEA & Russia, Criteo -
Anis ZantoutRegional Digital Director, FP7 -
Carol MattaNative Advertising, Product Director, DMS -
Gamal HelmyCEO, FOUNDERSMENA -
Hady HajjarManaging Director, HuManagement -
Hussein FreijehGeneral Manager - MENA, Snap Inc. -
Hussein M. DajaniGM - Digital and Customer Experience - AMI, Nissan Motor Co. -
Imran KhalidMedia Director, Spark Foundry -
Imad LahadSenior Director, Head of APCO’s AI Comms Lab - Global Co-Lead Digital Practice APCO Worldwide -
Leena KewlaniBranded Content Director, DMS -
Majd Abi AliHead of Audience - MENA, VICE -
Mohammad Al HokailPartner, Enhance Digital -
Mohammad FattalFounder and CEO, Alfan Group -
Mohammed AbdelKhalikPresident, Karnak Studios -
Moustafa IsmailCEO - UAE, Smaat -
Omar ChristidisFounder and CEO, ArabNet -
Roy ArmaleChief Experience Officer - EMEA, Geometry, Founder, Solouq -
Tala AlemHead of Digital - Riyadh, FP7 -
Tanaz DizadjiFounder and CEO, Brand Ripplr -
Talal AlBakrVice President - Cloud Services, STC Solutions -
Alexandra ReynoldsChief Client Officer, DMS