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The mass media track will dwell more into the details, discussing different media pillars across different platforms introducing the pop culture, and hosting industry leaders from Influencers to top executives in the entertainment industry.

The forum will host government leaders who are reshaping the Kingdom and delve into the behind-the-scenes of opening the first cinema in decades, allowing women to drive, as well as sharing their vision and upcoming plans for building an innovation and knowledge economy in the Kingdom.

The Merchant Hub will host leaders in Ecommerce who will discuss the market's effects on various categories, as well as explore the state of ecommerce in Saudi Arabia.