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Tarek Jammal is a partner at BUSTOP, a creative advertising, marketing, and content creation house in Kuwait. After graduating with a double degree in Filmmaking and Business Management, he went on to become a film critic, freelance filmmaker, and a film festival director. He curated and continues to curate the film selection at the Cinemagic Rooftop Cinema, managing and selecting 56 films a year from around the world to be screened free of charge as part of a CSR effort to support the art culture in Kuwait. He joined Bustop in 2012 and played a big role in the creation of some of its biggest hits such as Qualitynet's "Film Hindi", Rauch's "Yabeela Shanab", and Zain's "Naarfik Zain" campaigns, eventually becoming a director of many of BUSTOP's ads. In 2015, he was made partner and helped in expanding the scope of the company to include Branding, Design, Social Media, and Marketing Strategies. At the moment he and his partners are working to further expand the scope of BUSTOP to include content creation and entertainment.