Digital Research Director, Choueiri Group
With more than 12 years of experience, Mathieu began his career at Ipsos MENA. He then moved to the media research department at Ipsos MediaCT where he worked on business development for various media and advertising agencies, before moving to MediaEdge: CIA (MEC) where he handled the research in MENA. In 2014, Mathieu moved to Choueiri Group, and joined the newly created “Data Science” department. He handles research and insights for Choueiri Group, ranging from consumer to market and media research.