Kinda has over 12 years of international experience in digital media, marketing and analytics acquired in both the Middle East and North America. Kinda joined Twitter from Microsoft where she was the Editor-in-Chief responsible for English MSN Arabia. Prior to that she led the media operations division at Yahoo Maktoob. Previously, Kinda played an instrumental role in shaping the digital and data strategy at companies such as EMAP Middle East, the Yellow Pages group and the National bank of Canada.