Chad Hussain is the global commercial lead for Narratiive. Previously known as “Effective Measure”, Narratiive is a digital measurement and audience intelligence business headquartered in Melbourne but with operations in MENA, South Africa, Asia and Australia. Over a 20 year career, Chad has been a digital publisher, commercial director, entrepreneur and strategy consultant. He’s a champion for quality publishing and is working to simplify how we address digital audiences at scale.