Bechara joined the company in 2015 and was instrumental in helping Zomato Lebanon reach its current market-leading position. He began his career by launching a restaurant discovery website monotonline.com in 1999. In 2013, Bechara joined a Media and Advertising startup in Jeddah, where he had a regional business development role helping the company scale its businesses in Saudia Arabia, Iraq and Lebanon and some of North African markets. He also holds an extensive marketing experience working for brands like HP, Microsoft, Dell and P&G.