With over 20 years’, Mohamed has leveraged his technology affinity with deep retail industry knowledge to lead international brands through digital transformations. He has successfully launched the luxury online player Ounass.com and the lifestyle platform, Nisnass.com. In addition, Mohamed has deployed omnichannel solutions with the launch of MamasandPapas.ae, and Gap.ae in the GCC. He recently co-founded GrubTech, an end to end ai powered digital platform enabling restaurants to successfully manage omnichannel operations. Mohamed was Senior VP of Omnichannel for Al Tayer for 12 years and has operated multi-branded stores for Fortune 100 retailers including Macys, Burdines and Ross Stores.