Haifa Addas worked as a marketer for luxury brands like L’Oreal, Lancôme, Ralph Lauren, Giorgio Armani and Helena Rubinstein and with celebrities for leading Pan Arab magazines. She is the Founder and CEO of Instaglam, an online portal that can bring beauty experts together under one roof, and closer to anyone’s reach. INSTAGLAM envisions revolutionizing and simplifying the way we use beauty services, turning around the usual clients-go-to-experts model the other way around. It is also INSTAGLAM’s vision to give artists the opportunity to reach their potentials in every way possible.