Technology in marketing has become critical in targeting, reaching and engaging consumers – and driving sales. Advertising campaigns are increasingly powered by data: brand-collected, agency and third-party. Additionally, Influencers continue to play a key role in the marketing value chain, with 94 percent of the brands, agencies, and retailers finding influencer marketing beneficial, according to Liniqia. Ad/Edge tackles how brands, agencies, and publishers are adapting their strategies to keep up with cutting-edge technologies and consumer behaviors, and the structural changes that are reshaping the industry as a result.

Speakers:

Nader Bitar, Deputy General Manager, MMPWW
Josh Gilbert, Senior Sales Manager, Oracle Data Cloud