According to the Content Marketing Institute, B2C companies are spending 32% of their marketing budget on content. However, according to SiriusDecisions, 65% of content goes unused. Having a clear content strategy - and the tools and talent required to support it - ensures that content marketing is optimized to maximize engagement, SEO, and ultimately revenue. According to Social Media Examiner, more than 81% of marketers found that they experienced increased traffic by investing as little as 6 hours per week in their social media content. This panel will tackle the challenges that all stakeholders (brands, agencies, and publishers) are facing and the secret recipe for a successful content marketing.

 Speakers:

Damien Le Castrec, Strategy Director, Droga5
Rebecca Allen, Chief Commercial Officer, Codec - AI for Content Marketing
Urszula Bieganska, Head of Marketing - Middle East Africa, LEGO Group
Moderator: Michael Maksoudian, Managing Partner, Netizency