Vision 2030's direction to diversify the Saudi economy has pushed forward the creation of multiple new industries in the Kingdom, including entertainment, culture (music, art), media (film, online content), and tourism - among others. The massive opportunity size in these new industries has quickly become clear - with the successful launch of cinemas in Saudi Arabia, and the huge crowds that have attended entertainment events like the WWE. In line with this direction, this panel brings together government entities supporting these industries to discuss the array of opportunities that are opening up in these domains