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Technology in marketing has become critical in targeting, reaching and engaging consumers – and driving sales. Advertising campaigns are increasingly powered by data: brand-collected, agency and third-party. This is not limited to brands only, but streaming platforms are facing the real challenge in keeping the crown above their heads. Voice technology, on the other hand, is on the rise and has been for a while. Machine learning has come hand in hand with voice recognition and AI, to create the ultimate robot friend. Current predictions indicate that by 2020, 50% of all searches will be carried out via voice, forming an opportunity for brands to become part of the conversation in the new “voice-search-to-purchase” consumer journey. The Ad/Edge tackles how brands, agencies, and publishers are adapting their strategies to keep up with cutting-edge technologies,consumer behaviors, and the structural changes that are reshaping the industry as a result.

Topics

The Future Model of Agencies
Establishing a Successful Customer Engagement
Brand-Building through Ecommerce
Content in Streaming Platforms: The Rise of the Rivals
The Rise Of Voice Tech: Your AI-controlled Digital Assistant (Disruption of Marketing)
Debate: Advertising for Brands; In-house VS Agencies
Digital Marketing for B2B: Leveraging Thought-Leadership through Technology
New Monetization Strategies for Publishers