Will BB10 Save RIM from Drowning? [Poll]
"In the U.S., we have a big, big challenge, and we missed on some innovation, but in the rest of the world, we still enjoy a healthy business" - Thorsten Heins, RIM CEO, during an interview for CIO.com.
BlackBerry OS's current market share stands at 7%. Android dominates the market with 59%, while Apple holds second spot with 23%.
During the third quarter of the American fiscal year (October 1 - September 30), RIM shrunk its workforce roughly by 5000 employees. During the same period, it reported a net loss of 518 million dollars. To top things off, the company pushed the release date for its upcoming devices and OS, BB10, to Q1 of 2013. But will BB10 restore RIM's reputation and enable it to regain a healthy market share?
“I think we’ll be able to reinstall the faith,” with this concise answer, Heins, along with RIM shareholders and fans remain upbeat about BB10.
RIM's forthcoming BB10 smartphones will first be available in a full touch screen version, RIM's answer to the growing trend of bring-your-own-device in enterprise, and later a QWERTY version. QWERTY devices are what set RIM apart from the competition back when the smartphone market was still blooming, and RIM still dominates that segment, according to Heins. It's a more popular and hence safer option.
BB10 will incorporate video chat into BBM, and a Siri like voice search function. It will also include Rewinding technology and other embedded technologies developed by Scalado, which was acquired by Nokia earlier this week. In addition to a number of innovative applications that were unveiled during its BlackBerry World 2012 convention last May.
In the mean time, it looks like RIM is trying to fill some gaps in the market before its highly touted device arrives by releasing the Curve 9320 in a preemptive move. The new Curve is a part of the BlackBerry 7 family, a series of devices that operate the 7 and 7.1 operating systems. These devices include a number of features like the NFC powered BlackBerry Tag, a technology that Apple's iPhone still lacks, WiFi calling, and Mobile Hotspot.
In the tablet arena, RIM is preparing to launch PlayBook 4G LTE by the end of this month according to Mobile Syrup. The new device has a 1024 x 600 resolution 7 inch screen, 1.5 dual core processor, 1GB RAM, a 5MP rear camera that shoots 1080p HD videos, and a 3MP front facing one. The device will only come in a 32GB, and will go for $550.