On the search for Originals - Digital marketing case study

Stolichnaya Vodka launched a casting call for creative personalities across the globe to celebrate people’s originality and reward a select few with a once-in-a-lifetime experience in LA. Once there, they will meet some of the world’s most colorful characters in addition to experiencing a bold and daring zero gravity flight on the fringes of space. Eastline Marketing rose to the challenge of the local online activation and the StoliLeb Facebook page outshined all international campaigns with the viral buzz it created.

Marketing through Social Networks: Greenpeace Case Study

During the event SMEX Beirut 2011 that took place at the American University of Beirut (AUB), representatives from Greenpeace-Lebanon gave us insight on how they used various digital media tools to attract people to “set sail with them” on their Secret Mission “Blue Shield 2011” which publicly launched three weeks ago. So how did Greenpeace manage to reach out and engage interested individuals?

Social Media Case Study: Vero Moda

Vero Moda, an international fashion brand for women with branches across the Middle East, decided to go online and expose their brand to the ladies online. The real challenge was to stay true to the brand and respect the conservativeness of the society it is targeting. We talked to Zafer Younis, CEO of The Online Project, one of the region’s leading social media utilization companies, about what they did to help Vero Moda successfully reach their target audience through Facebook.

Social Media Case Studies: Azza Fahmy

“The Arab Spring has pushed Social Media to the forefront of brand communication due to a proof of concept, so to speak, and the fact that it requires less investment than traditional advertising channels” Tarek Nasr, Founder and Managing Director of Planet360, an Independent, Creative, Digital, Social Media agency with clientele including Azza Fahmy.

Azza Fahmy is an international brand that grew out of Khan Al Khalili, a traditional market place and tourist attraction in Old Cairo, to attract fashion icons from across the world. Azza Fahmy, Chairwomen and Chief Designer, still leads the design team closely and maintains the vision and standard of her jewellery