“Everyone likes to watch TV, but no one likes to write it,” stated Khaled Husseini, one of the cofounders behind Ishsra7, a digital content creation and marketing firm focused on developing intelligent visual stories that drive engagement.

In a world marked by rapid consumption and shrinking attention spans, Ishra7 aims to help individuals and businesses grab whatever little attention people can spare in order to communicate their messages. “Ishra7 is about helping people convey information about products and ideas quickly and effectively using short animated videos,” Khaled explained.

With backgrounds in marketing and TV production respectively, siblings Khaled and Nadia Husseini decided to mix their experience and launch the first explanation videos production company in the region. The company officially launched in late 2010, and was part of the first wave of startups incubated by Oasis500.

Clients brief the Ishra7 staff on the idea they want to get across to their target and the firm will then handle everything necessary to produce the video from research and story boarding, to animation and voice over. On the horizon for the company is also a do-it-yourself tool for creating these animations.

Ishra7 has so far worked with numerous regional and global companies, including IBM and Microsoft. Check out the video below to get a better picture on Ishra7.