Egyptian startup Bey2ollak, a community based traffic information service, was named winner of Google’s Edba2 competition today after a final day of presentations. The six person Bey2ollak team will walk away with LE 1.2 million of seed capital. The competition, which kicked off 9 months ago, featured more than 4,000 applicants with projects covering a range of products including websites, mobile applications, and online services.

“We are thrilled that we won this competition - this is the first time we have received any funding and now we will be able to build and develop our business to scale.” - Waleed Mustafa, Co-founder

Bey2ollak, which was a finalist at the Ideathon competition in Cairo, enables users to keep track of the status of all major roads in Cairo and Alexandria by providing information regarding traffic conditions through crowd sourcing.

“Bey2ollak was an idea that came to us from being frustrated with the traffic in Egypt. We created the mobile application so that users can contribute traffic reports to avoid further bottlenecks and delays.” - Gamal El Din Sadek, Co-founder

Judges evaluated how innovative the idea is on a regional scale, how well the technology is being used and what is the exact social impact of the project depending on society’s needs.

From a business perspective, the business model was analyzed to ensure there was a solid revenue generating model, while the projected market size was also an important criterion to understand the business’ growth potential.

Bey2ollak pitching at ArabNet Cairo 2011