Fifty seven percent of companies who invest in social business outperform their peers. Enterprise 2.0 practises, social CRM, and B2B social media marketing, often underrated, have become imperative for companies to survive in today’s business climate. More and more companies are adopting social media to engage users and customers, gather marketing intel as well as generate solutions and products. Beyond external engagement, social media is employed to unlock talent within the organization, strongthen relationships among employees and improve internal processes.

Social media has garnered so much power due to its widespread adoption and high penetration rate. Leading the pack Facebook. The social network, which launched in 2004, currently has more than 845 million active users, 483 of which access the site daily, with over 100 billion friend connections, and generated 1 billion dollars in revenue in 2011.

Just like every year, the ArabNet Digital Summit 2012 will feature some top executives from the social media sphere, including:

Amina Belghiti is Facebook’s Head of Platform Partnerships for New Markets. Her team is tasked with increasing the use and engagement of the Facebook Platform across CEEMEEA markets through the establishment of partnerships with media, commerce and gaming companies and innovative start-ups. Prior to Facebook, Amina held senior roles at eBay and PayPal where she led PayPal’s developer platform in Europe and previously worked in the strategy & business development team at the company’s headquarters in San Jose, California.

Jan Rezab is the CEO & Co-founder of Socialbakers, a company focused on social media marketing and measurement. Socialbakers is one of the largest social media statistics resources worldwide, and its goal is to provide the best social profile monitoring, and measure every social object there is in the world, in the context where it belongs. Socialbakers is also one of the Facebook Preferred Developer Consultants. Prior to joining the social media marketing world, Jan was CEO / Founder of a mobile company called Redboss for 8 years in mobile content / games / services business.